The New Stuff

YouTube's demonetization aftermath

YouTube’s demonetization finally recognized; popular creators mad

YouTube (the behemoth video website and subsidiary of Google [GOOG]) has been the home for many of the world’s at-home entertainment for years. At its inception, YouTube was a simple video sharing website where people can host their video content on the web. The idea caught on eventually when the first ever viral videos made their way to the young website, and content creators like Smosh began to make creative videos on the website.

Going from 2005, YouTube became a major hub of videos of all types and it saw a very large audience flocking to its service everyday to enjoy an array of content from an even larger array of uploaders/channels. And it is only natural for a new leader of a market to attract the attention of large companies like Google, who bought the company in 2006 for $1.65 billion in stock. And much like anything Google touches (well, almost everything), YouTube became great. It is great, and has been great since its inception.

With the what seems somewhat successful YouTube Red, and the plethora of advertisers and high-quality content creators, YouTube has had many successful quips under its name (even though it still doesn’t make any money for Google), but it has just an equal amount of not-so popular choices. Choices like these include: the forced Google+ integration, introduction of the buggy content-ID system, and now: the demonetization mechanic.

Now, the demonetization feature isn’t new to YouTube: it has been a part of the website since 2012. It is essentially a system that takes the tags and information of uploaded videos applied for monetization, and will remove their monetization (or deliver less of it) if the video results in being “not advertiser friendly.” However, it wasn’t until about last week that popular YouTuber content creators began to take notice of the system: and that was because YouTube finally began to inform creator’s that the system has edited their video’s advertising state.

You could say the fire of this month’s YouTube drama began with creator Philip DeFranco’s video discussing the demonetization of his videos. From there on, multiple other popular YouTubers made videos regarding the concerns, and many others made videos announcing how this was a form of “censorship.” While the publicity of the system has definitely made many content creator’s upset (and has essentially “screwed” over others in some cases), the question about others stating this as “censorship” is quite a hot topic among the community. What many do not know, however, is this is in fact not a form of censorship, and is just the system applying the guidelines for monetization to videos.

The outcry from creators and their arguments of “censorship” have triggered a factory line of similar videos discussing how someone needs to make a new site like YouTube where “free speech” still reigns supreme. These concerns were acknowledged by video site in a humorous trailer playing off of the entire trend. However, what many have not taken into account is the difficulty of managing a service like YouTube, and the fact that the demonetization stands and is not censorship.

As aforementioned, this system simply reduces the targeted ads (or removes them altogether) on videos who include tags that are rather brash, racial, harmful, offensive, etc. Tags such as “sex,” or “death” would be ones that fall subject to the demonetization system. And many popular content creators have published several videos that used tags within these categories once or twice. This isn’t a form of censorship, as the videos will remain online but rather it protects ads from being presented to the wrong audience and ensures quality for those engaged in Google’s Adwords system.

Putting to rest the worries isn’t enough however, as the software for this system is still messed up and many videos that are clean for advertisers will still fall victim: reminiscent of the YouTube Content-ID system. And the fact that it took this long for the company to address the demonetization of a creator’s video truly has no justification on YouTube’s part. At the end of the day, this revelation is much like many in YouTube’s career: where the creators and community discover a flaw, creators are effected, the community is enraged, and then the facts are laid out on the table.

This essentially points YouTube out as a still young and somewhat broken service. It lacks in properly educating its creators on the finer points of its legal terms, and it fails to correctly communicate with the creators that care for the platform. YouTube should strive to improve how it handles its community, and to improve its automated systems.

To learn more about YouTube’s demonetization, check out this write by the Internet Creators Guild.


An original article by Jake Brunton

Search recipes for this entry:

  • write new entry Powered by Oxwall Community Software
The following two tabs change content below.
Jake Brunton is a computer science and IT student, who writes technology and gaming articles for EWTNet, and is the Head of Development and Co-founder of EWTNet. He writes poetry, sings, and enjoys anime in his free time, among other things that are modestly enjoyable.

Recieve Free Email Updates!

Subscribe to get new updates instantly delivered to your inbox. Select the specific category you want to recieve updates on and enter your email address below.

*A confirmation message will be sent to you, login to your e-mail account and click on the confirmation link to start enjoying this service.

Get the latest news on your Android mobile, Download our Android App

Recently Published


Awale, Backgammon and 1 other Game Technology has transformed

From time memorial, man has indulged himself into seeking ...

YouTube's demonetization aftermath

YouTube’s demonetization finally recognized; popular creators mad

YouTube (the behemoth video website and subsidiary of Google [GOOG]) ...


Why Pokemon GO Falls Short

Pokemon GO is a augmented reality mobile game that released (without ...

Playstation Plus

SONY announces increase in PS+ Pricing. How will this affect the service?

credit: Just when many PS+ members already felt let ...


Plan your Week Ahead: 7 Must Have Android Applications for the Week

Happy Sunday to all EWT readers! This is the 7th month of the ...

MTN Tariff Plans

MTN Tariff Plans – Latest Compilation of MTN Tariff Plans and Activation Code

Life with MTN can be a bit tricky. One day you get a notification to ...


Airtel Data Plans and Subscription Codes – Android, BlackBerry and Mega Data Bundle with SmartSPEEDOO

Compilation of the latest Airtel data plans for PC, Android, iOS, ...

MTN Tariff Plans

MTN Data Plans and Subscription Codes – Complete List with Text and USSD

Compilation of the latest MTN data plans for PC, Android, iOS, iPhone ...


Glo Data Plans and Subscription Codes – Full List for Monthly, Weekly, Daily & Campus Data Plans

Compilation of the latest Glo data plans for PC, Android, iOS, ...


Leave a Reply