Copywriters are responsible for more than filling the volume of an article with text. Every article a copywriter authors should seek to engage his or her audience, making them want to spend time on the site or even return to explore every web page. It is not only the phrasing of the body of an article which helps captivate readers, but nearly every aspect of the writing: the title, text structure, external design, and visuals are all equally important.
Here are some great tips that can help you become a superior copywriter for your next assignment.
Best Tips for Successful SEO Copywriting
1) Use Catchy Titles
Before the reader even begins scanning the introduction, they have already begun to make judgments on an article based on its title. Even a groundbreaking article will often go unnoticed if it uses a title which is bland or misleading. In addition, search engines place special weight on a title; by incorporating keywords into the title but keeping it succinct, (ideally beneath 66 characters without spaces), you can boost the search rank of your page substantially. When making your titles, try using the keywords you feel people will search for while looking for answer on SERP. The use of Google Adwords keyword research tool will help you choose headlines with good search engine performance.
2) Use Numbers In the Headings
Numbers grab attention of your readers and help them to process information in manageable, discrete chunks. A recent study suggests that titles which incorporate numbers receive 20% more attention on average over those which use only words. Some good example titles that make use of this technique are “5 Major Mistakes in Site Promotion”, and “21 Tips for Beginning Bloggers”.
3) Keep It Simple
Thoughts should be expressed using simple words and phrases. This is important because it makes sure that you will be able to reach a wider audience. Complex expressions can repel readers, even if your grammar and spelling are impeccable.
4) Make Lists
Structure your material into lists whenever possible. Nearly 70% of the pages which top search engine indexes present their information in list format, according to recent studies. Readers are much better able to handle your material when it is presented as a list, and it makes them much more likely to read to the end of the page, which likewise helps increase your popularity.
5) Use Subheadings
As articles become more lengthy, subheadings are a good way to break up the material. Any article more than 300-400 words should definitely make use of this technique to help your readers stay organized as they crawl through the information you present.
6) Use Varied Typesetting
Use bolding and italicization to emphasize keywords and important points. In addition to helping target the eye on these phrases, the <b> and <i> tags also help let search engines know that the words contained inside are important.
7) Use Conscious Design
Make decisions about the placement and coloration of your article consciously. Figures, photographs, fonts, and colors are all useful tools for breaking up large blocks of content and helping to draw in readers who might otherwise not be interested in your content.
8) Use Illustrations
Articles should be written for people first, not for search engines. To this extent, it is important to make sure that your articles are properly illustrated with relevant photographs that will help people quickly understand the topic you are writing about. Carousels, photos, and videos are all great ways to add multiple forms of media into your page.
9) Use Quotations
The commentary of experts in the field can lend credibility to assertions you make, especially if they agree with your argument. Webmasters, bloggers, and researchers are all valuable resources who can help both humans and search engine programs associate your article with a good reputation.
10) Be Honest to Readers
Readers can sense deception; insincerity in your article and the use of readily evident underhanded tactics to optimize your search rank will come across as dishonest, and damage your reputation with readers. Remember the fairy tale about Pinocchio? A lie immediately visible. Don’t make your nose grows.